Tomorrow's Knowledge, Today: An AI Hub for Human Rights
A major UK human rights charity needed to reimagine how activists, journalists and staff accessed critical information. Their knowledge was fragmented, buried, and hard to navigate when decisions needed to be made fast.
&us consultancy
My role
Pitch and design lead
Plus the team
4 consultants including the growth team
Length
4 weeks
Outcome
Huge internal progress for AI learning and pitch processes
AI PRODUCT DESIGN • PROPOSAL & PITCHING • RAPID PROTOTYPING & USER TESTING • NAMING • DEVELOPER COLLABORATION
Making ideas real
Rather than theorising about what an AI-powered knowledge hub could be, we built Aimé as part of our pitch. In four weeks.
I designed a working Figma prototype that felt like the future: conversational search, transparent sourcing, and trustworthiness indicators woven into every interaction. Our technical partner coded a queryable v0.1 that proved the concept wasn't just viable - it was transformative.
Then we tested it where it mattered: with real human rights activists in the field. I sourced trusted third-sector activists – those on the frontline of protests, refugees and C-Suite partners keen to hear what was possible.
We began rapid prototyping and testing with mobile wireframes
What we learned
The magic wasn't in the AI itself; it was in how we surfaced trust. Every piece of information showed its provenance: verified content sat alongside external sources, each clearly labelled on a ‘Trustworthiness’ scale. Users could see not just what they were reading, but why they should believe it.
One activist put it simply: "This would have saved my team and me days before I met with the Prime Minister."
The outcome
We didn't win the project. Not because the solution wasn't strong, but because we were six months too early. This was late 2024, before the AI knowledge management boom fully hit the charity sector. The timing wasn't right, but the insight was.
The future of knowledge access isn't about building bigger libraries. It's about meeting people exactly where they are, with exactly what they need, backed by trust they can verify.
Sometimes the most valuable work isn't what gets built immediately – it's what plants seeds for what comes next. By making the concept tangible, testable, and real, we showed what's possible when you combine thoughtful design with emerging technology.