Fat Beehive
While managing a team of in-house and freelance UI and UX designers, I oversaw all creative output at the agency. From websites to branding, I led pitches, wrote proposals, facilitated workshops and gave strategic direction to clients from across the charity sector, including Greenpeace UK, Action Against Hunger, Stop Killer Robots, Human Dignity Trust, Canal and River Trust, SolarAid, Young Women’s Trust, Campaign Against Arms Trade and many more.
I rebranded Fat Beehive, helping to professionalise the way the organisation perceived and presented itself, regularly writing blogs, attending events and promoting the agency successes. As a workshop facilitator and in writing Discovery reports, I brought cross-industry experience to our charity clients, bridging gaps in knowledge while educating clients. In information architecture and UX workshops, I clarified website structures, menus and content hierarchies, while supporting clients to understand their users and prioritise their needs.
I mentored staff across the agency, bringing in accessibility training, sourcing contractors and freelancers and improving the discovery process for users, clients and the team. I delivered and enhanced the quality of digital and branding work Fat Beehive produced, while creatively directing designs towards the best outcomes for budgets and timelines.
Established in 1997, the agency had always presented itself as friendly, but somewhat amateurish, as can be seen by these old logos.
We professionalised the organisation, began winning larger clients and increased the range of services on offer with a new logo, icon and tagline: Delightful, Ethical, Digital. The result? Working with an effective SMT including Huey Nhan-O’Reilly as Head of Production, we doubled turnover in four years and increased staff by 50% in the last two.
With my knowledge in nudge theory and in partnership with Third Sector magazine, we also produced a short guide on using behavioural science called “8 reasons to use ‘nudges’ in your donation ask”.
We moved into a new office space in Borough in 2019, making it our own with our new tagline.
