Action Against Hunger
Operating in 46 countries, Action Against Hunger combats malnutrition, researches for impact, fundraise innovatively and supports those most in need after natural disasters.
They needed a clean modern site design, one that enabled the content and communication teams to optimise the use of incredible imagery. Storytelling and impact were at the heart of the content strategy we developed, enabling templates designed and built for rich, enticing editorial content.
Audience needs were defined in word cloud workshops with personas and narrative journeys highlighting opportunities for influence design and content.
Component-based wireframes allowed flexibility for content creators, especially around the need for storytelling that was revealed in the content strategy work-stream.
“We’re delighted with our new website. The bold, impactful design is on brand and allows us to make the most of our photo and story content from the 46 countries where we work.
The simple navigation has significantly improved user journeys and we’re already starting to see a big increase in conversions on the website. From design until launch, the new website was excellently project managed – a big thank you to the Fat Beehive team!”
Jimmy Perkins, Digital Communications Manager, Action Against Hunger