Design Leader | Innovation Consultant

Ben Serbutt

I’ve been many designers: from graphic designer to art director, from illustrator to campaigner. From content lead, brand creator, UI designer, UX researcher to AI-whispering product lead and life-centred innovation consultant. And now to design leader. Like many wiggly-careered designers, my curiosity for what’s coming leads the way.

See my work

Rachel Finch, Global Experience Lead, People Manager Development, HP

“Working with Ben transformed how our team approached our needs analysis and design processes… He facilitated empathy mapping sessions and user research activities that shifted our entire perspective on what our employees actually needed.”