HP Talent & Learning
The HP Talent & Learning team focuses on two groups of employees: senior leadership and its 55,000 global employees. Through coaching and innovation, we have helped improve the learning experience for both.
The T&L team approached &us seven weeks out from the launch of a major skills campaign. They had the semblance of a fluffy strategy, but they had no simple way to articulate it to their global workforce, land it clearly, or give clear calls to action.
&us consultancy
My role
Client, project and design lead
Plus the team
7 consultants: a mix of designers, strategists and coaches
Length
6 weeks
As with all projects at &us, we started by starting, defining where we can make the most impact while acknowledging areas that would improve more gradually over time.
A swift audit of the employee learning experience revealed over 16 different platforms for learning, from LinkedIn to Arist to internal SharePoint sites – a classic case of being tech-led, not user-led.
Mapping user journeys across these sites revealed the need for a single point of entry, giving campaigns somewhere to point users, from which we could then begin simplifying journeys.
The result was the MVP of what an improved learning experience could be. Our ‘Build My Skills’ campaign included:
Look and feel across all channels
A modular, component-based SharePoint website design
A ‘Learn, Apply, Connect’ framework that the client described as “the most beautiful thing I’ve ever seen!”
Comms and messaging matrix for a 6-week campaign
Assets for videos (below), emails, website, posters, decks and more.
Working with illustrator and videographer Tom Napper as well as voice-over artist Liz Flint, we also produced a series of videos for the campaign. They were pushed out on email, and lived on the ‘Power Your Potential’ Sharepoint internal site.
The outcomes
Drastically improved UI
Which went on to become the basis for all learning experiences at HP.
Uplift in learning
41% increase in traffic to the SharePoint site, leading to a 22% increase in courses completed through the simplified journeys.
Next steps
Progress over perfection helped ensure iterative improvements. We won the following three projects and built a strategic partnership.