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creators, especially around the need for storytelling that was revealed in the content strategy work-stream. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/472d0ab9-d773-4085-aec3-5e86a4e1096e/Action_Against_Hunger-Fat-Beehive-Screens-1.png Digital - Storytelling Action Against Hunger website https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/a3daf987-6f6d-4af2-b277-e58813bb6e02/Action_Against_Hunger-Fat-Beehive-Screens-4.png Digital - Storytelling Action Against Hunger website https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/7a0c1d63-cf44-421d-a889-4b639b1a832e/Action_Against_Hunger-Fat-Beehive-Screens-Stories.png Digital - Storytelling Action Against Hunger website https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/1d326e1f-d615-4df9-8deb-10eff77a2bc7/Action_Against_Hunger-Fat-Beehive-Screens-2.png Digital - Storytelling Action Against Hunger website 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Foodservice Consultant magazine redesign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/85c52bf2-b2d4-429c-b227-34c08e80207c/Serbutt-FCSI-Intelligence-section.jpg Editorial - Foodservice Consultant magazine redesign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/69924a0e-3271-4928-a8e2-aa04c9f40338/Serbutt-FCSI-Spreads-2.jpg Editorial - Foodservice Consultant magazine redesign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/c57e80f3-c5d1-4f01-9d61-f1866a3e78d4/Serbutt-FCSI-Spreads-3.jpg Editorial - Foodservice Consultant magazine redesign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/b4028caa-9405-44c4-9241-363ecad689bc/Serbutt-FCSI-Star-illustration.png Editorial - Foodservice Consultant magazine redesign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/93332090-1f9b-46ec-aac0-40bb389685f1/Serbutt-FCSI-Am-75-BriefingCloud.png Editorial - Foodservice Consultant magazine redesign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/dfa6d6f0-b001-417f-8b86-2e23e3e668b6/Serbutt-FCSI-Spreads.jpg Editorial - Foodservice Consultant magazine redesign https://www.benserbutt.com/editorial/progressive-economia-layouts-typography monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/b8996d35-e81f-4d67-96f5-85e9947fdd41/Ben_Serbutt-Global-Finance-50-economia-1.jpg Editorial - Progressive – economia layouts & typography https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/54a77cf4-c4ab-404a-b9aa-52f50b22232f/image60.png Editorial - Progressive – economia layouts & typography https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ab146ec5-da58-48fa-8c28-a58dc2f11576/Ben_Serbutt-Global-Finance-50-economia-2.jpg Editorial - Progressive – economia layouts & typography 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of the issue Songlines!!!! It looks amazing and the piece is very strong! It makes me feel so good! Keep up the good work... Lots of Love, Angelique.” https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/37f4d1dd-3867-47af-b931-8baa8b99389d/Ben_Serbutt-Songlines_cover-Gurrumul.jpg Editorial - Songlines magazine Covers I was particularly proud of us running this Gurrumul photo captured backstage by Jeremy Llewellyn-Jones. I don’t think I’ve ever seen a photo of a blind person on a cover without sunglasses. It was a brave choice for Songlines to commit to and helped challenge peoples perceptions of both blindness and what ‘should’ be on magazine covers. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/5446bd29-ae28-4556-8229-7b36fdfabc98/Ben_Serbutt-Songlines_cover-Latin-Wave.jpg Editorial - Songlines magazine Covers I illustrated the cover of the Latin Wave issue, first by hand, then coloured and worked up in Photoshop. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/6391054f-6aec-4935-9c11-7d8b6a837926/Ben_Serbutt-Songlines_cover-Fela.jpg Editorial - Songlines magazine Covers Danny Allison illustrated this Fela Kuti cover. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/e4643fc1-43c1-48a1-a204-d6c6b851f9e0/Ben_Serbutt-Songlines_cover-Shankar-NDour-Lo.jpg Editorial - Songlines magazine Covers Anoushka Shankar was shot by Harper Smith, Youssou N'Dour and Cheikh Lô were by Youri Lenquette. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ee90bdb9-a46f-4e5b-beb1-06ff9d0bc945/Ben_Serbutt-Songlines_cover-Osibisa-Tinariwen-Icons.jpg Editorial - Songlines magazine Covers The Osibisa cover used an original piece of artwork by the legendary Roger Dean. Tinariwen portrait by Marie Planielle. I commissioned Danny Allison to illustrate the Tomorrow's Icons cover. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/3e3a11c0-aab4-484a-a901-ae3f464f100c/Ben_Serbutt-Songlines_cover-Express-Hugh-Gogol.jpg Editorial - Songlines magazine Covers I commissioned Andy Potts for the Africa Express illustration. Hugh Masekela was shot by Chris Saunders in South Africa, originally for GQ. https://www.benserbutt.com/branding daily 0.75 2026-03-30 https://www.benserbutt.com/branding/studiobamboo monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/93b95c04-76a5-48e9-b7f3-360ad70a8ccb/StuidoBamboo-Eulio-3.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/e3a6ad2a-7f6c-4b4b-9fa7-86e9a1750d32/StuidoBamboo-Eulio-4.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/6cd293e9-9049-4613-808b-1de7d5203ad3/StuidoBamboo-Eulio-7.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ffde341b-1954-4ba4-8eee-5e30bdffab10/resource-database-fFOOUsmvq-I-unsplash.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/6487fbdf-8ec0-4163-88a5-8c17861416b1/StuidoBamboo-Eulio-1.png https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/fc6359bf-f00d-497f-8e6e-65bce59d981b/StuidoBamboo-Eulio-5.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/bb82d527-d61e-4d13-aa99-de1a472f4cbd/StuidoBamboo-Eulio-2.png https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/92acd533-331f-4ff8-8406-056043b38ada/eduardo-ramos-B8c7NauOV4Q-unsplash.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/326c89d9-5c8b-436d-bcf6-eaf0f25fa4f5/designiments-iF8E2b60ajc-unsplash.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/4b0a230c-f070-45e6-b01a-179857888ee0/pexels-ruby-baker-2150616273-31255313.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/71f13669-9a19-41d1-a474-b023eab3af26/StuidoBamboo-Eulio-8.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/2acf9fd4-331a-41e6-af47-a3fb74215eda/StuidoBamboo-Eulio-9.jpg https://www.benserbutt.com/branding/forward monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/86ba4ab5-137d-4da0-9a52-bfe588b2d49e/Fat-Beehive-FORWARD-website-design-1.png https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/e72f58f9-a52d-49c5-a130-0cba4ece1624/Fat-Beehive-FORWARD-rebrand-pattern.png https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ecc265ef-278e-46a4-9e7d-e9061b99397a/Fat-Beehive-FORWARD-rebrand-stationery.png https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/27efa04c-c508-4d90-af82-1848223a460e/Fat-Beehive-FORWARD-rebrand-2.png https://www.benserbutt.com/branding/solar-aid-brand monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/11abfcb4-8258-48f8-a265-a963fff721b5/Solar-Aid-logo.png Branding - Enlightening SolarAid https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/2c34991f-817e-4c98-af60-92fdde52dfec/Solar-Aid+hover+state.png Branding - Enlightening SolarAid Key to the website design was linking to their marketing message of ‘from darkness to light’. So we created a hover effect on desktop images that reveals them in a circle of light, like a solar light has been switched on. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/a4755ff2-2dfb-43c1-8af2-7bbcc32011a6/Solar-Aid-guidelines.png Branding - Enlightening SolarAid https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/01da0ce5-e488-43f0-81d1-eac1c519692d/Solar-Aid-guidelines-2.png Branding - Enlightening SolarAid https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/d0fd266f-3c50-4f32-80ba-70bf0c3a615b/Solar-Aid-website-1.png Branding - Enlightening SolarAid The website design and front-end build was by Andrew Halloway while under my creative direction at Fat Beehive. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/f24d1d4d-28a6-4a40-9c25-d215049699bb/Solar-Aid-website-2.png Branding - Enlightening SolarAid We dramatically improved their ‘impact calculator’ through design and storytelling, giving them a unique tool in the charity world – one that allows users to see the impact of their donation before committing to it. https://www.benserbutt.com/branding/fat-beehive monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/894fa3bd-60c2-491b-8dff-e99ab0bfe38a/Fat-Beehive-logo.png Branding - Professionalising Fat Beehive https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/95d7eb95-7e79-4394-a2b1-9ddf9c71ffe4/Fat-Beehive-old-logos.png Branding - Professionalising Fat Beehive https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/c1a71593-364b-468b-a388-c7f7c2535ae2/Fat-Beehive-office-2.png Branding - Professionalising Fat Beehive We moved into a new office space in Borough in 2019, making it our own with our new tagline. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/d0ac9ba7-e12a-4d08-bba9-308f0f36872b/Fat-Beehive-office.png Branding - Professionalising Fat Beehive Photos by Holly Pickering https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/9a8bd57d-a03e-4933-929e-0c312e57a515/Fat-Beehive-guidelines.png Branding - Professionalising Fat Beehive https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/85de506d-d414-46dc-8575-09b713350cb9/Fat-Beehive-icon.png Branding - Professionalising Fat Beehive https://www.benserbutt.com/branding/human-dignity-trust-rebrand monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/e51891e7-3a3e-4599-a68e-63e4bde5c888/Fat-Beehive-HDT-mockups.png Branding - Remodelling gender and sexual rights Creative exploration for the rebrand https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/3dc01746-8c2b-4323-b581-c99d9d55da4f/Fat-Beehive-HDT-logo-image-case-study-1024x576.png Branding - Remodelling gender and sexual rights https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/a2ee99de-0bf1-4667-b308-fe61ae42f50e/Fat-Beehive-HDT-desktop-website-slides.png Branding - Remodelling gender and sexual rights https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/63ccfaf5-b300-4f45-92d9-693738ce95c0/Fat-Beehive-HDT-branding-digital-assets.png Branding - Remodelling gender and sexual rights https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/a5716761-bafd-406c-aca5-678c6266c055/Fat-Beehive_HDT-Tool-2.png Branding - Remodelling gender and sexual rights https://www.benserbutt.com/branding/the-trampery-rebrand monthly 0.5 2026-02-16 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/1def9ea0-173c-4be5-add3-5ad07da2b26e/Ben_Serbutt-Brand-guidelines_Trampery-1.png Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/6039a346-5fd3-40b4-a133-a0596d518c95/Ben_Serbutt-The-Trampery-Stationery-Mockup.jpg Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/261a5211-d253-4725-9a7f-30a04f011918/Ben_Serbutt-Trampery-brand-guidelines-2.png Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/c645f8b0-f846-4e95-8950-dda8a76c8839/Ben_Serbutt-Trampery-Logos.png Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/7d12aa12-6075-4a8c-81f4-cf3722cff9a8/Ben_Serbutt-Trampery-brand-icons.png Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/5549e31f-bf71-44ce-beda-fc9a76a71e11/Ben_Serbutt-Trampery-brand-guidelines-4.png Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/4ce3fb1f-6d5f-4ca7-8143-e88144009fcd/Ben_Serbutt-Trampery-brand-guidelines-5.png Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ee635ffc-9098-4571-86e2-c0e57d463b6a/Ben_Serbutt-Trampery-brand-guidelines-6.png Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/9e21a49b-3d60-46cf-b546-5e072dedeccf/Ben_Serbutt-Trampery-brand-guidelines-8.png Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/57b2f849-9b01-457b-bbda-e6367890e69a/Ben_Serbutt-Trampery-brand-guidelines-9.png Branding - Visionary rebrand for The Trampery https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/31ce11ff-b39a-4074-a998-2723db585de4/Ben-Serbutt_The-Trampery-rebrand-website-design-2.png https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ccb04745-c191-4df0-8a8c-d5ed78956d82/Trampery-new-building.png https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/8c25f525-9083-4bf6-9ed1-dc04a1992706/Ben-Serbutt_Trampery-logo.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/2e8dd1d0-ce7c-46fe-9f5b-9f3de17fa374/Ben_Serbutt-Trampery-brand-guidelines-3.png https://www.benserbutt.com/branding/campaign-against-arms-trade-rebrand monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/8987669e-37f2-42e7-93f3-3f917871d8a2/Fat-Beehive-CAAT-content-strategy-1.png Branding - Maturing Campaign Against Arms Trade The content strategy focussed and editorial process helped CAAT ensure content was targeted on their audiences' needs. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/029d7b45-b3bc-4013-b9ff-ea10cbb4490b/Fat-Beehive-CAAT-rebrand-2.png Branding - Maturing Campaign Against Arms Trade The new brand guidelines showed an extended colour palette of stone and navy, allowed a wider range of visual expression, as well as differentiating them from their competitors. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ff4465dc-abc8-41ab-b338-f42ee48bebb1/Fat-Beehive-CAAT-rebrand-3.png Branding - Maturing Campaign Against Arms Trade The business cards used the vertical line design device in a physical form, die-cut through the cards. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/695df1f6-b6a1-4c86-9cca-77ecbbfab29c/Fat-Beehive-CAAT-rebrand-4.png Branding - Maturing Campaign Against Arms Trade And for printed materials, the line showed how the voice of CAAT could stand in opposition to visuals of the arms trade. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/930c54fa-1a96-4970-9abd-a3f4ceb69c92/Fat-Beehive-CAAT-rebrand-6.png Branding - Maturing Campaign Against Arms Trade Photography was used where appropriate, but pushed back in the design, allowing the messaging to take centre stage. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/d5f6accc-6635-4c2d-9613-22b8545732bc/Fat-Beehive-CAAT-website-2.png Branding - Maturing Campaign Against Arms Trade Digital designs for the website used the new colour palette and line device effectively, while catering for their growing audiences in Arabic-speaking countries. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/3cdbb290-6fc8-4b77-b5b6-b48809b99a2f/Mobiles%400.5x.jpg Branding - Maturing Campaign Against Arms Trade Always responsive, the design adapts to different screen sizes, with the new typeface of Korolov working especially well for large headlines. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/09f3938a-cf26-44d5-be54-4fc6ac2daf9b/tablets.jpg Branding - Maturing Campaign Against Arms Trade Where photography wasn't available or relevant, the design adapts to lean on the other brand elements such as colour and type. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/cc4fcc2e-fcdc-4c51-87a5-676700b35d0f/Fat-Beehive-CAAT-rebrand-1.png Branding - Maturing Campaign Against Arms Trade CAAT was one of the only charities to use something they are campaigning against – ie. bullets – in their old logo. Though it was felt important to maintain them for recognisability, the logo was being used inconsistently, with multiple versions. The new logo brings in a vertical line to visually separate and show that the organisation stands in contrast to the evils of the arms trade. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ebe6e0d3-084e-4cc1-b32f-fb5a436da310/Fat-Beehive-CAAT-website-1.png Branding - Maturing Campaign Against Arms Trade https://www.benserbutt.com/branding/join-in monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/3ce9a7fb-da25-4bc8-84bb-5492f2e67ea4/Big-Thank-You_Lewis-Hamilton-header.jpg Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/be9d6e9c-a5c1-45fd-abd2-c5eb84a9dc21/Serbutt-Join-In-brand-1.png Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/53b7ba71-1120-4f24-8b21-8c8ab46ceb36/JI-Boxing-Postcard-Drivers.png Branding - Join In - Olympic legacy campaign Social media assets for a joint campaign with England Boxing and Join In https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/1d786585-48ee-4099-b215-33b163e248fe/Ben_Serbutt-Join_In_Journal_2013-header.jpg Branding - Join In - Olympic legacy campaign GamesMakers and volunteers returned to the Olympic Park in 2013 for an inspirational festival and concert. The on-site guide was a comic book, with Local Heroes led by Eddie Izzard https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/4a4cf65d-65e5-4760-b566-afb7dad13df3/Serbutt-Join-In-brand-4.png Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/d8832d15-b44f-471b-83b9-cd5b94c614bb/JI-Boxing-Postcard-Fundraising.png Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/04c52461-4829-4547-a0b0-c78f866220f8/LL-Patsy%2C-DC%2C-TB-and-GM-Sue-and-Comics.jpg Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/dd87c30e-06c4-48bc-a384-688258706d47/Tour-de-ITV-001.jpg Branding - Join In - Olympic legacy campaign With the support of ITV in 2015, celebrities and athletes cycled from the set of Coronation Street to Emmerdale to raise the profile of volunteering https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/eeeeb60d-439d-4278-a835-d624646b62be/Serbutt-Join-In-brand-5.png Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ac61f3e5-4bec-4edb-87ba-873d673e25b2/JI-Boxing-Postcard-Website.png Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/1ea72c48-c34a-45fc-b5e7-5e87862431a9/JoinIn-Comic-Cover.jpg Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/a4a9f922-ebd5-4e1c-a083-71ba9bb37fb5/Join_In-ITV-Fever-Pitch-01.jpg Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ea2e5a92-c9b0-4e58-b2b5-0011b1ae2ae7/Serbutt-Join-In-brand-6.png Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/286d0a58-2977-49e6-89fd-ef07a893f3a6/Tour-de-ITV-012.jpg Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/688fe27d-00bb-4353-85ed-4b77c6489088/Ben_Serbutt-Join_In_Journal_2014-header-2.jpg Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/35f6a21b-65f8-4770-a7f6-830e460cefa3/Ben_Serbutt-Join_In-Timeline.jpg Branding - Join In - Olympic legacy campaign https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/a26a9db9-fe2a-4035-b7be-207293432ea6/Hidden-Diamonds-Gus-ODonnel.jpg Branding - Join In - Olympic legacy campaign https://www.benserbutt.com/branding/free-tibet-rebrand monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/08532c57-e464-46a9-897f-bd54bcfc5baa/Ben-Serbutt_Free%2BTibet-branding-1.png Branding - Revitalising Free Tibet https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/51053300-bbb7-4f08-abbd-7624fec8275a/Ben-Serbutt_Free%2BTibet-branding-3.png Branding - Revitalising Free Tibet https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/8f540db4-0529-4459-b644-d3a28749f103/Ben-Serbutt_Free%2BTibet-branding-2.png Branding - Revitalising Free Tibet https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/5aa21313-55cd-47ef-991d-6dea54f9d097/Ben-Serbutt_Free%2BTibet-branding-5.png Branding - Revitalising Free Tibet https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/adbfc65d-5d15-4708-b93f-5a423f4d75eb/Ben-Serbutt_Free%2BTibet-branding-6.png Branding - Revitalising Free Tibet https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/d9bed824-0995-4555-83f4-8fa195766122/Ben-Serbutt_Free%2BTibet-branding-7.png Branding - Revitalising Free Tibet https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/c290311a-9b88-4061-8297-a966a063b259/Ben-Serbutt_Free%2BTibet-branding-10.png Branding - Revitalising Free Tibet https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/694b4192-9eff-4398-9eaf-b10dd7c09f25/Ben-Serbutt_Free%2BTibet-branding-9.png Branding - Revitalising Free Tibet https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/76f1c553-627e-40a4-a0ce-223d87f4ff52/Free-Tibet_Larung-Gar-4.png https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/7f4397ea-e3e1-49b4-8a19-312aa4cbff72/Free-Tibet-primary-logo_RGB-blue.png https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/e72aa71f-043a-44e1-a81d-b878af080513/war_and_peace_credit_prasad_kholkute_flickr---USED-FOR-FT71.jpg https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/0b8116f5-08d3-4bdb-9ab4-86d396031870/Ben-Serbutt_Free%2BTibet-website.png https://www.benserbutt.com/branding/world-physiotherapy-branding monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/bd035622-9a36-48f3-a80f-69ba3c5a8033/Fat-Beehive-World-Physiotherapy-Branding-2.png Branding - Modernising World Physiotherapy The final logo is built from repeating circles on a grid, with four concepts included: connection, movement, wellbeing and global. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/1641333914631-FCMLGNKHLMH0P2XAD39V/Fat-Beehive-World-Physiotherapy-Branding-5.png Branding - Modernising World Physiotherapy https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/ad67571d-b39d-4fdf-91c4-79eadff07d6e/Fat-Beehive-World-Physiotherapy-Branding-1.png Branding - Modernising World Physiotherapy The vibrant new palette and use of TT Norms as a modern sans typeface presents World Physiotherapy as a dynamic modern organisation. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/f2ab6425-cb25-4b67-8d9c-bc15ad601665/Fat-Beehive-World-Physiotherapy-Branding-7.png Branding - Modernising World Physiotherapy https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/db7019de-099a-4cc3-a717-edd61e9f37ad/Fat-Beehive-World-Physio-screens-1.png Branding - Modernising World Physiotherapy Complex templates and data visualisation were part of the website design, with each of the Member Organisations requiring their own profile. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/02218fa1-c4a0-4415-a54d-b200312b5775/Fat-Beehive-World-Physiotherapy-Branding-8.png Branding - Modernising World Physiotherapy https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/608abc71-ff97-4e0b-9c15-d024b0a5311d/Fat-Beehive-World-Physiotherapy-Branding-4.png Branding - Modernising World Physiotherapy Many sub-brands were consolidated, helping audiences understand a more consistent message. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/b64b35f0-e69f-447d-a069-8b5fe5b10880/Fat-Beehive-World-Physiotherapy-Branding-6.png Branding - Modernising World Physiotherapy https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/2f434abc-45bb-428e-a0a6-5303b90fa393/Fat-Beehive-World-Physiotherapy-Branding-3.png Branding - Modernising World Physiotherapy https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/1b3f215d-f8df-4cd6-aa5c-3dd6a91c0315/World+Physio+discovery.png Branding - Modernising World Physiotherapy The discovery phase investigated the history of the brand and its campaigns before moving into moodboards exploring concepts such as ‘movement' as well as colour and photography. https://images.squarespace-cdn.com/content/v1/61bb01b19784c14fdb3c2897/865c17e0-616d-4836-bccd-04e64644eb05/World+Physio+mockups.png Branding - Modernising World Physiotherapy Alternative routes were presented as part of the process, each hinting at the historical circular logo and improving the blues, while bringing typography and style up to date.