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Loftus Audio Ltd I was commisioned to design a new brand and website for Loftus Audio after the passing of Nigel Acheson, the man who set up the business. As it moved into the hands of some of it's employees, they decided it need a face lift while remaining true to his legacy. My solution was to base the new identity on Nigel's handwriting while bringing it up to date. (There's wasn't really an existing logo or brand as such - see far left.)
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I retained the blue that had been used on existing stationary, but introduced the clean and professional lines of Gothic 720 type to update their look. The website redesign is still in progress.
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Loftus Audio With compliments slip
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Loftus Audio business cards
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I redesigned and restructured the Loftus website to tie into the new brand and allow a better user experience. |
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